Privacy Policy

We are committed to complying with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and relevant guidelines. We strive to protect and respect your privacy, ensuring your personal data is handled with care. To provide superior services and an enhanced customer experience, we may collect and use your personal data. This Privacy Policy explains how we collect, use, process, protect, and share your data, as well as your rights regarding your personal information.

By visiting or using our website (www.applestorage.com.hk) (the “Website”), you acknowledge and agree to be bound by this Privacy Policy. If you do not agree, please cease using the Website and related services immediately.

Who We Are

The Website is operated by Apple Storage Group (referred to as “the Company,” “we,” “us,” or “our”). The Company is the data controller responsible for the personal data collected through this Website and uses such data in accordance with this Privacy Policy.

How We Collect Data

Your personal data may be provided by you directly or collected by us through automated means, including but not limited to:
  • When you book a tour, register for a customer portal account, or rent our services;
  • When you fill out forms, submit inquiries or complaints, or send us emails / messages;
  • When you browse or interact with the Website or our online services.
What Personal Data We Collect
  • Booking a Tour: Name, contact number, and preferred branch location.
  • Customer Account: Full name, email, mobile number, mailing address, login credentials, account activity records, rental contract details, and transaction history.
  • Payment Information: Payment dates, cardholder name, encrypted card numbers, expiry dates, and billing information.
  • Website Usage: Automatically collected via cookies and tools like Google Analytics, including browsing history, IP address, approximate geographic location, device ID, operating system, and browser type.
How We Use Your Data
We use your data only for lawful and reasonable purposes, including:
  • Service Provision: Arranging tours, processing rentals, and managing billing / payments.
  • Account Management: Verifying identity, completing transactions, and sending service-related notifications.
  • Customer Support: Responding to inquiries, complaints, and improving internal processes.
  • Analysis & Improvement: Conducting research and surveys to optimize website performance and service quality.
  • Legal Compliance: Investigating disputes, complying with court orders, or responding to law enforcement requests.

Who We Share Your Data With

We generally provide third parties with aggregated or anonymized data. However, we may disclose personal data on a “need-to-know” basis to:
  • Service Providers: Third-party agents assisting in website operation, payment processing, technical support, and data analysis.
  • Branch Staff: For arranging visits and managing rental applications.
  • Professional Advisors: Lawyers, accountants, and insurers.
  • Government / Regulatory Bodies: When required by law or legal requests.

Direct Marketing

With your consent (or if you do not object), we may use your name and contact details for marketing communications regarding our services and promotions via email, SMS, or phone. You may opt-out at any time via the unsubscribe instructions in our messages or by contacting us directly.
Payment Security

Our Website utilizes Secure Sockets Layer (SSL) technology to encrypt online transactions. Your payment data is processed by third-party service providers. By making a payment, you agree to be bound by the terms and conditions of these payment providers.

Data Security

We implement practical technical and physical security measures to protect your data from unauthorized access or loss. These include SSL encryption, restricted access for authorized personnel, and regular security reviews.

Data Retention

We retain data only as long as necessary for the purposes stated. Generally:

  • Tour Inquiries: Retained for approx. 1 year after the visit.
  • Customer Accounts: Retained for 7 years (or as required by law) following contract termination.
  • Payment Records: Retained as per financial and accounting regulations.

Your Rights

  • Access & Correction: You have the right to request access to or correction of your personal data by emailing
    [email protected]
  • Opt-out of Marketing: You may withdraw your consent for direct marketing at any time via our hotline 8208 9822 or email.

Online Tracking (Cookies)

We use cookies and similar technologies to verify user identity, record preferences, and analyze website usage. You may disable cookies in your browser settings, though this may affect website functionality.

Links to Third-Party Websites

The Website may contain links to external sites not controlled by us. We are not responsible for their privacy practices. Please review the privacy policies of any third-party sites you visit.

Updates to This Policy

We may amend this Privacy Policy from time to time. Revised versions will be posted on this page with the “Last Updated” date. We encourage you to check this page periodically.

Contact Us

For inquiries or requests regarding your personal data, please contact us:

Governing Law

This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region.

Language

In the event of any inconsistency between the Chinese and English versions of this Privacy Policy, the Chinese version shall prevail.

Last Updated: January 1, 2026