About Us

20 Years of Care, One Clear Purpose

Founded in 2005, Apple Storage has been dedicated to providing reliable and professional storage solutions for individuals, families, and businesses. Guided by our service promise, “Let me care, so you can feel at ease,” we focus on understanding each customer’s needs and delivering storage spaces that are safe, convenient, and thoughtfully managed.

Over the years, we have continued to expand our branch network and improve our service standards. Today, Apple Storage operates over 120 locations across Hong Kong, and remains committed to helping customers free up space and enjoy a better quality of life.

We place strong emphasis on safety, service quality, and innovation. Our facilities have been upgraded to meet relevant safety requirements, and we continue to invest in service improvements, customer support, and digital solutions that make storage easier and more convenient.

For many years, we have been committed to providing safe and reliable storage services to the Hong Kong community.

Branch Network

120+ branches

*As of 2026, based on the Group’s branch count

Service Recognition

Hong Kong Retail Management Association

Quality Service Recognition

Hong Kong Brand Development Council

Hong Kong Top Brand Ten Year Achievement Award

Japan Shuno Lisencing Association

Storage Certificate

Awards & Recognition

We have received wide recognition for its professional service and reliability. Key awards include:

Hong Kong Top Service Brand Ten Year Achievement Award

Hong Kong Brand Development Council

Award Year: 2026

Quality Service Recognition

HKRMA

Award Year: 2020-2026

Hong Kong Premier Service Brand

Hong Kong Brand Development Council

Award Year: 2021-2025

Hong Kong Awards for Industries: Customer Service

HKRMA

Award Year: 2021-2022

Hong Kong Top Service Brand

Hong Kong Brand Development Council

Award Year: 2013–2020

S&C Award

HKRMA

Award Year: 2016-2018

Customer Service Excellence Award

Hong Kong Association for Customer Service Excellence

Award Year: 2012

Caring Company

The Hong Kong Council of Social Service

Award Year: 2010-2026

Manpower Developer Award Scheme

Employees Retraining Board

Award Year: 2023-2024

Family-Friendly Employers Award Schemes

Home Affairs Department

Award Year: 2016

What Drives Our Success

Talent Development

We believe our people are our greatest asset. We support their growth through regular training, on-the-job learning and team-building activities, and offer benefits such as performance bonuses, medical insurance, training subsidies and housing allowances.

Service Commitment

Putting customers first is our core principle. From initial enquiry to after-sales support, we aim to deliver a smooth and reliable experience at every step, and we regularly review service quality through mystery shopper visits and customer feedback surveys.

Innovation

We continually invest in innovation to improve the customer experience. From launching our digital customer management system in 2013, to introducing QR-code self-payment in 2024 and the Storage+ customer platform in 2025, we keep moving our services forward.

Community Engagement

We are committed to giving back to the community by supporting local charities, social enterprises and volunteer projects, including free moving and storage services for partner organisations. In 2024, we also launched the Apple Storage Creative Centre (ASCC) to provide space and support for artists, start-ups and community groups.

Looking Ahead

Looking ahead, we will continue to grow our branch network, improve service quality, and stay true to our core values as we help people in Hong Kong enjoy better living spaces.

Brand Note

Our Apple Storage logo and red-and-white colours are instantly recognisable. Red stands for warmth and energy, while white represents cleanliness and trust-reflecting our brand spirit of self-storage with a human touch.