About Us

20 Years of Storage with Heart

Founded in 2005, Apple Storage is a leading mini storage brand in Hong Kong, dedicated to our service motto: “Let us serve with heart, so you feel at ease”. We provide one-stop professional storage solutions for individual, family and business customers, and our team treats every item as if it were their own, carefully protecting the trust our customers place in us.

To fulfil this vision, we not only offer storage space, but also focus on creating a comfortable and safe environment, so that using our mini storage feels like an extension of your home or office. With professional service and a strong reputation, we have helped countless customers solve their storage problems, making storage not only about freeing up space, but also about creating more possibilities in life.

Over the past 20 years, our high-quality branches and value-for-money services have earned strong customer trust and word of mouth. We aim to provide safe, reliable storage at an affordable price, while driving innovation in the industry. Apple Storage was an early mover in introducing open reception areas, lounge zones, regular patrols and 24-hour customer service, so customers can use our services with comfort and peace of mind.

Since 2016, as an industry pioneer, we have proactively upgraded safety standards across all branches and passed on-site inspections by the Fire Services Department and Buildings Department, ensuring full compliance with government safety requirements. We lead by example and will continue to raise safety awareness together with the industry, delivering high-quality services to the people of Hong Kong.

For many years, we have been committed to providing safe and reliable storage services to the Hong Kong community.

Branch Network

120+ branches

*As of 2026, across the group

Service Recognition

Hong Kong Retail Management Association

Quality Service Recognition

Hong Kong Brand Development Council

Hong Kong Top Brand Ten Year Achievement Award

Japan Shuno Lisencing Association

Storage Certificate

Awards & Recognition

We have received wide recognition for its professional service and reliability. Key awards include:

Hong Kong Top Brand Ten Year Achievement Award

HKRMA

Award Year: 2026

Hong Kong Top Brand

HKRMA

Award Year: 2020 – 2025

Hong Kong Premier Service Brand

Hong Kong Brand Development Council

Award Year: 2021 – 2025

Quality Service Recognition

HKRMA

Award Year: 2020-2025

Hong Kong Awards for Industries: Customer Service

HKRMA

Award Year: 2021-2022

S&C Award

HKRMA

Award Year: 2016-2018

Customer Service Excellence Award

Hong Kong Association for Customer Service Excellence

Caring Company

HKRMA

Award Year: 2010-2026

Manpower Developer Award Scheme

Employees Retraining Board

Award Year: 2023-2024

Family-Friendly Employers Award Schemes

Home Affairs Department

Award Year: 2016

What Drives Our Success

Talent Development

We value our people and support their growth through regular training, on-the-job learning, and team activities. We also offer benefits such as bonuses, medical insurance, training subsidies, and housing allowances.

Our Service Promise

Customer-first service is our core principle. From enquiry to after-sales support, we maintain high standards at every step and review our service quality regularly through mystery shopper checks and customer surveys.

Driving Innovation

We invest in innovation to improve the customer experience. From our digital customer management system in 2013 to QR-code self-payment in 2024 and the launch of Storage+ in 2025, we continue to move our services forward.

Caring for the Community

We support local charities, social enterprises, and volunteer initiatives through free moving and storage services, as well as community support. In 2024, we also launched the Apple Storage Creative Centre (ASCC) to support artists, startups, and community groups.

Looking Ahead

Looking ahead, we will continue to grow our branch network, improve service quality, and stay true to our core values as we help people in Hong Kong enjoy better living spaces.

Brand Note

Our Apple Storage logo and red-and-white colours are instantly recognisable. Red stands for warmth and energy, while white represents cleanliness and trust-reflecting our brand spirit of self-storage with a human touch.